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Home>Shopatron>A Branded Manufacturers Guide to Holiday eCommerce Success

A Branded Manufacturers Guide to Holiday eCommerce Success

Shopatron

A Branded Manufacturers Guide to Holiday eCommerce Success
A Branded Manufacturers Guide to Holiday eCommerce SuccessWhite Paper
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Description

At Shopatron, we’ve helped more than 800 brands with their eCommerce programs. Along the way, we’ve seen many successful – and some not so successful – strategies for the holiday season. In this whitepaper, we share a dozen tips for the holidays, based on the proven success of Shopatron client brands. Many of these strategies are simple to implement not only during the holidays, but all year long. Try out these strategies now and enjoy success this holiday season and beyond!

Company Overview

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Shopatron is the world's leading provider of global eCommerce for consumer goods. With Shopatron, orders placed on branded websites are offered to a managed network of global partners for fulfillment, typically for assignment to local retailers. Local fulfillment translates to faster order delivery and motivated fulfillment partners who stock more inventory. It also facilitates local in-store pickup, a convenience valued by many online shoppers. Shopatron enables commerce where shoppers want it. Convenience is a primary driver of online sales. Shopatron offers two unique order fulfillment solutions. The first, Coex Freedom order exchange, offers orders from more than 700 branded manufacturers, large and small, for fulfillment by more than 12,000 retail partners. And more manufacturers and fulfillment partners are signing up for Coex Freedom all the time, as shown in the diagram to the right. Coex Private order exchange, our second solution, provides a more managed solution that gives merchants a broader role in defining fulfillment partners and shopper services. Whether you're a branded manufacturer or you manage a chain of retail stores, we provide the ideal online order fulfillment solution. A trailblazer in the world of eCommerce, Shopatron was founded in September 2000 and launched in August 2001 by Ed Stevens and Sean Collier. Shopatron's North American headquarters are in San Luis Obispo, California, midway between San Francisco and Los Angeles. Our European headquarters are located in Swindon, Wiltshire, United Kingdom.

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